16 general skills or competencies (Job family competencies) for Inbound Digital Marketing Specialist II
Skill definition-Attracting and converting new customers for our business.
Level 1 Behaviors
(General Familiarity)
Documents the best practices used in customer acquisition strategies.
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Level 2 Behaviors
(Light Experience)
Tracks market needs, industry trends, and competitive dynamics in customer acquisition.
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Level 3 Behaviors
(Moderate Experience)
Partners with sales and marketing to execute marketing campaigns for new customer acquisition.
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Level 4 Behaviors
(Extensive Experience)
Interprets trends or patterns in complex data sets to improve overall customer acquisition goals.
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Level 5 Behaviors
(Mastery)
Develops value-based customer segmentation models to ensure the acquisition of new customers.
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Skill definition-Measuring, collecting, analyzing, and reporting web data to identify website visitor behavior and optimize web usage.
Level 1 Behaviors
(General Familiarity)
Describes the importance and benefits of utilizing web analytics when strengthening online presence.
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Level 2 Behaviors
(Light Experience)
Compiles online traffic data and reports findings to management for analysis.
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Level 3 Behaviors
(Moderate Experience)
Manages web analytics requests, activities, and deliverables according to organizational deadlines and procedures.
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Level 4 Behaviors
(Extensive Experience)
Evaluates analytics reports and data to monitor web traffic sources and analyze online behavior.
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Level 5 Behaviors
(Mastery)
Establishes web analytics procedures that align with our organization's objectives.
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6 soft skills or competencies (core competencies) for Inbound Digital Marketing Specialist II
Skill definition-Executing and completing a task with a high level of accuracy.
Level 1 Behaviors
(General Familiarity)
Identifies the procedures for making sure that results are mistake-free.
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Level 2 Behaviors
(Light Experience)
Records all appointments on the calendar to easily track daily activities.
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Level 3 Behaviors
(Moderate Experience)
Reviews and analyzes the accuracy of data and details.
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Level 4 Behaviors
(Extensive Experience)
Designs systems to help the team organize and track details and project progress.
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Level 5 Behaviors
(Mastery)
Develops best practices for identifying and correcting errors, oversights, and omissions.
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Skill definition-Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
Level 1 Behaviors
(General Familiarity)
Explains how initiative helps in daily work.
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Level 2 Behaviors
(Light Experience)
Recognizes own strengths and minimizes limitations in taking initiative.
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Level 3 Behaviors
(Moderate Experience)
Proposes alternative ways to achieve the project's objectives.
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Level 4 Behaviors
(Extensive Experience)
Maintains sanity in an emergency and makes a resolute decision to take corrective action.
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Level 5 Behaviors
(Mastery)
Encourages viewing setbacks or failures as learning opportunities.
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Summary of Inbound Digital Marketing Specialist II skills and competencies
There are 0 hard skills for Inbound Digital Marketing Specialist II.
16 general skills for Inbound Digital Marketing Specialist II, Customer Acquisition, Web Analytics, Advertising, etc.
6 soft skills for Inbound Digital Marketing Specialist II, Attention to Detail, Initiative, Data Literacy, etc.
While the list totals 22 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Inbound Digital Marketing Specialist II, he or she needs to be skilled in Attention to Detail, be skilled in Initiative, and be skilled in Data Literacy.